A new era of automotive excellence. The new 7.

Made from aluminium sustainably sourced from the Middle East, inspired by its vision for the future.

This is Forwardism.


Client: BMW Middle East
Agency: Serviceplan Dubai
Serviceplan Team: Natalie Shardan, Akhilesh Bagri, Andre Couto, Yanny Sanchez, Kunal Gagwani, Rana Ahmad, Karim Mroueh, Ramy Abdelrehim, Rami Hmadeh, Karim Zayed, Kenneth Barnes, Tarek Daher
Production Company: Boomtown Productions
Executive Producer: Shane Martin
Producer: Pratixa Shah
Director: William Armstrong
DOP: Deo Van Zyl
Post Producer: Mannu Singh
Editor: Neda Ahmed
VFX: Eighty4 Barcelona
VFX Supervisor: Nicolas Martinez
VFX EP: Olaia Casal
VFX Producer: Viviana Nino
Colorist: Marc Insa (Eighty4)
Music: Anders Vesterdahl (10db Denmark)
Sound Design: Niko Henttonen (ElCamino Helsinki)
Production Coordinator: Haider El Saabi, Karim Hamade, Kim Mantua
Production Assistant: Xerxes Cloud Leisher
1st AD: George Cassab
1st AC: Srinivas Kusuma
2nd AC Main Cam: Nasar Abdul Kader
Qatar Line Production: Resolution Films
KSA Line Production: LetterGray, Riyadh
DIT: Asker Afaunov
Aerial Coordinator: Hatim Saleh
Art Director: Preet Kalra
Wardrobe Stylist: Kamal Farjallah
Hair & MakeUp: Kat Allen
Location Manager: Matteo Granziol
Unit Manager: Gayan Gurusinghe